SEO Methodology

Our SEO Methodology involves a thorough analyis of your existing site and business before we even start making changes to your site, Once we determine what needs to be done we make extensive on page optimization changes to make your site SEO friendly and improve your ranking in the search engines. And, after all the research and initial changes are made we include a monthly Site Performance and SEO campaign maintenance package as a mandatory part of every one of our SEO Campaign to insure its success. Only by regular ongoing SEO activity and reporting can we continue to increase your search engine ranking.

Web Site and Business Analysis

WSI Web Scan Report. The WSI Web Scan Report is designed to give an in depth overview of the current conditions of a site and recommendations on improving performance from an SEO perspective. It also includes intelligent keyword research conducted on the client’s specific business.

Website competitive analysis (2 Competitor Sites). Our Website competitive analysis will provide a technical analysis comparison of your website side-by-side with TWO of your chosen competitor websites.

On Page Optimization

SEO Friendly Structural Changes: We ensure that the structure of the site is conducive for search engines. Some sites have elements that prevent search engines from indexing the pages, and we ensure that these areas are structurally sound.

Internal Linking/Navigation and Design Optimization: It is important to ensure that internal pages are linked and thenavigation flows. This allows the spiders a clear path to navigate and index the pages, and increases the overall effectiveness of the SEO strategy. Search engine Spiders are the programs used by search engines to scan a website and determine how the website will be ranked on search keywords. A website can communicate directly with the search engine Spiders via the Meta Tags. Meta Tags are small text instructions inside the website page code which are utilized by Search Engine Spiders but not generally viewed by website visitors.

Each optimized website page should have different Meta tags to reflect the specific content of that page. For example putting in a page Title tag on a hotel accommodation page with keywords about the hotel restaurant will confuse the search engine spiders and have a negative effectXML Sitemap and URL List Creation: The XML sitemap creates a site map that ensures that the Search Engines can keep their search results up to date, and that all possible pages on a site get indexed by search engines. The URL list generates urls that are SEO friendly.

Creation of Inbound Links. Quality Inbound Links to a website is now one of the most important Elements in SEO. Quality Inbound Links are seen by search engines as a ‘VOTE’ for your website. We facilitate the addition of good quality Inbound Links for all client websites to ensure effective listing by Google and other major search engines, directories and B2B portals.

Tags: Creation of Web page Title Tags, Robot Txt, Description Tags, Keyword Tags, Alt Tags, Comment Tags and H1 Tags.

Google Analytics Setup: Allows for the tracking and measuring traffic levels and sources on your site.

W3C Validation: Ensures that the code of the site is compliant with the guidelines as per the World Wide Web Consortium.

Working on HTML Source Code: The code is optimized to ensure that the site can be easily read and indexed by Search Engines.

Keyword Density Testing: We test to ensure that the keywords are prominent in the SEO friendly content on the site. This is used by Search Engines to determine the relevancy of a site.

Image & Hyperlink Optimization: Ensure images and hyperlinks on the site are effectively indexed by the Search Engines.

Google Sitemap creation and verification. By creating a sitemap on your website we enable Search Engine Spiders (like Google) to locate all pages that are present and those that have recently changed. Creating a sitemap is vital to maximize the number of web pages on your website that are indexed in the search engine’s database for public searches and effective Search Engine ranking.

Monthly Site Performance Package & Campaign Maintenance

The monthly Site Performance and SEO campaign maintenance package is a mandatory part of every SEO Campaign to insure its success. By regular ongoing SEO activity and reporting we continue to increase search engine rankings or maintain high search engine position via:

Inbound Link building
Ongoing Submissions to Search Engines
Page Content optimization revision & addition if required
Recommendations for improvement
Competitor analysis
Monthly ranking reports
Monthly traffic reports

For more information on our SEO Methodology call or contact us today!