Internet Marketing
Internet marketing, also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the internet. It takes advantage of the capabilites of the major internet search engines to match buyers and sellers of products and services.
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The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management systems.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that can pull together a company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through Pay Per Click Advertising (PPC) and Search Engine Optimization (SEO). This is also referred to by some organizations as Search Engine Marketing (SEM) and also includes banner ads on specific websites and e-mail marketing.
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