The First and Second Rules of Technology

A business without its data is like a computer without bytes. Both retain a shadow of reality and both are worthless. Engaging the business world without a computer system is like living in a room without windows. In time, a windowless room becomes suffocating and the depleted oxygen results in a fully disintegrated business structure.

  • The digital age has made business records more flexible, richer in multimedia content, and less tethered to paper.
  • 2008 businesses, with highly integrated computer networks and broadband connectivity collaborate with their clients and are less tied to location.
  • Every business is being revolutionized by the agility of electronic communications, while at the same time devoured by paper, and at constant risk of losing both.
  • Business data that are easily accessible, quickly moved, and redundantly stored, give its owners an advantage over less efficient competitors.
  • Thus, there is a natural incentive to embrace technology that makes business more productive by giving it better data management.
  • Unwisely, the natural incentive often results in an instinctive solution; let’s buy a bigger, better, faster computer. This violates the first rule of any technology.

FIRST RULE OF TECHNOLOGY—Automation applied to an efficient operation will magnify the efficiency.

  • Instead of buying the latest and greatest computer system and hiring skilled people to make it work, 2008 businesses should first think about what they really want to do.

SECOND RULE OF TECHNOLOGY—automation applied to an inefficient operation will magnify the inefficiency.

  • Is the business itself more important than how and where its data are accessed, managed and moved?
  • If so, then those businesses should outsource the IT department to a private, offsite VPN. Management free technology is, for many firms an elusive but unrealized dream.

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