The Business Reengineering Movement
The business world, and those start-ups that will define tomorrows business environment are quietly but determinedly reengineering the way they deliver services and products. To date, most of this has centered on ways of moving client information inside the company in new ways. The next business reengineering movement will redefine the boundary between businesses and their customers.
- Yesterday’s boundary was made of bricks and mortar with occasional forays outside the office to market, sales cases and marketing brochures in hand.
- The digital age has altered most of that thinking because geography is less of a barrier and paper less a necessity.
- Electronic communications have become the most powerful force for flattening the hierarchies that are common in the business here, there, and everywhere.
- Today’s big business entities know that if their communications systems are good enough, they will not need as much mid-level management as they had in the good old days.
- Intermediaries (sometimes called IT Directors) traditionally pass information up and down the business infrastructure.
- But the cost of maintaining a high-end technology department, with some of the most expensive salaries in the company, and equally budget busting fringe packages, has become the problem, not the solution to client communication and electronic document management.
- If it costs too much, takes up too much time, and drains intellectual resources that ought to be directed to client service, then reengineering is in order.
KeyComm Online is in the reengineering business.
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